Episode
Music Is a Global Sport Now
- Podcast
- Rhythm and Rhymes
- Published
- Dec 17, 2025
- Duration seconds
- 2638
- Processing state
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Summary
Music is officially a global sport. In Episode 115 of Rhythm & Rhymes, we explore the growing globalization of music — from major label expansion into Africa and emerging markets, to The Weeknd’s reported $1B catalog deal , and what it reveals about music as an asset class. We also react to recent releases from 21 Savage, Conway the Machine, J Hus , and highlight movements within Amapiano , where sound, culture, and geography continue to blur. Rhythm & Rhymes is a weekly podcast unpacking music, culture, and the systems that shape them.