# Music Is a Global Sport Now

Page: https://stenobird.com/podcast/rhythm-and-rhymes-6393755/music-is-a-global-sport-now
Text version: https://stenobird.com/podcast/rhythm-and-rhymes-6393755/music-is-a-global-sport-now.md
Podcast: [Rhythm and Rhymes](https://stenobird.com/podcast/rhythm-and-rhymes-6393755)
Published: 2025-12-17T21:05:01+00:00
Episode link: https://podcasters.spotify.com/pod/show/realrandr/episodes/Music-Is-a-Global-Sport-Now-e3cgkcu
Audio file: https://anchor.fm/s/e1138224/podcast/play/112791390/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-17%2F414586995-44100-2-baeaa704fd5b2.mp3
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JSON: https://stenobird.com/v1/public/podcasts/rhythm-and-rhymes-6393755/episodes/music-is-a-global-sport-now
Duration seconds: 2638

## Resource

Music is officially a global sport. In Episode 115 of Rhythm & Rhymes, we explore the growing globalization of music — from major label expansion into Africa and emerging markets, to The Weeknd’s reported $1B catalog deal , and what it reveals about music as an asset class. We also react to recent releases from 21 Savage, Conway the Machine, J Hus , and highlight movements within Amapiano , where sound, culture, and geography continue to blur. Rhythm & Rhymes is a weekly podcast unpacking music, culture, and the systems that shape them.

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## Transcript

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