Episode

Why Deals Die Inside the 10-Yard Line with Randy Riemersma

Podcast: Revenue Builders
Published: Jul 19, 2026
Duration seconds: 582
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Canonical source: https://www.forcemanagement.com/revenue-builders-podcast
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Summary

In today’s segment, Randy Riemersma explains why deals inside the final 10 yards are won or lost on buyer confidence and how elite sellers remove doubt through executive alignment, credible proof points, consistent communication with the champion, and a clear business-level point of view.