# Why Deals Die Inside the 10-Yard Line with Randy Riemersma

Page: https://stenobird.com/podcast/revenue-builders-5006014/why-deals-die-inside-the-10-yard-line-with-randy-riemersma
Text version: https://stenobird.com/podcast/revenue-builders-5006014/why-deals-die-inside-the-10-yard-line-with-randy-riemersma.md
Podcast: [Revenue Builders](https://stenobird.com/podcast/revenue-builders-5006014)
Published: 2026-07-19T12:00:00+00:00
Episode link: https://www.forcemanagement.com/revenue-builders-podcast
Audio file: https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/a880edb0-eb0b-48e0-a539-92c74e078bae/group-item/7f918255-d495-498a-9f7b-3a92bfcc9c12/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I
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JSON: https://stenobird.com/v1/public/podcasts/revenue-builders-5006014/episodes/why-deals-die-inside-the-10-yard-line-with-randy-riemersma
Duration seconds: 582

## Resource

In today’s segment, Randy Riemersma explains why deals inside the final 10 yards are won or lost on buyer confidence and how elite sellers remove doubt through executive alignment, credible proof points, consistent communication with the champion, and a clear business-level point of view.

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## Transcript

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