Episode

John McMahon on Building a Better SKO

Podcast: Revenue Builders
Published: May 31, 2026
Duration seconds: 386
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Canonical source: https://www.forcemanagement.com/revenue-builders-podcast
Audio: https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/541000c9-6ab3-4cf7-92d8-eaa737469c4e/group-item/7d5dc964-001a-4011-9623-e8f8ea884acd/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I
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Markdown: /podcast/revenue-builders-5006014/john-mcmahon-on-building-a-better-sko.md

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Summary

John McMahon shares his perspective on how CEOs and CROs should think about SKOs, from motivating the sales force and aligning teams around company goals to delivering training that actually prepares reps to execute.