# John McMahon on Building a Better SKO

Page: https://stenobird.com/podcast/revenue-builders-5006014/john-mcmahon-on-building-a-better-sko
Text version: https://stenobird.com/podcast/revenue-builders-5006014/john-mcmahon-on-building-a-better-sko.md
Podcast: [Revenue Builders](https://stenobird.com/podcast/revenue-builders-5006014)
Published: 2026-05-31T12:00:00+00:00
Episode link: https://www.forcemanagement.com/revenue-builders-podcast
Audio file: https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/541000c9-6ab3-4cf7-92d8-eaa737469c4e/group-item/7d5dc964-001a-4011-9623-e8f8ea884acd/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I
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JSON: https://stenobird.com/v1/public/podcasts/revenue-builders-5006014/episodes/john-mcmahon-on-building-a-better-sko
Duration seconds: 386

## Resource

John McMahon shares his perspective on how CEOs and CROs should think about SKOs, from motivating the sales force and aligning teams around company goals to delivering training that actually prepares reps to execute.

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## Transcript

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