Episode

How Usage Signals Redefine the Sales Motion with Dan Fougere

Podcast: Revenue Builders
Published: Apr 5, 2026
Duration seconds: 418
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Canonical source: https://www.forcemanagement.com/revenue-builders-podcast
Audio: https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/6cc88bea-30a1-4d9e-aaa3-0abe0151453d/group-item/2853c35d-ab47-499e-b0d0-e027912aa473/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I
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Summary

In this clip, Dan breaks down why traditional sales playbooks fail in PLG environments, and how leaders need to shift toward usage-based signals and first principles thinking.