# How Usage Signals Redefine the Sales Motion with Dan Fougere

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Text version: https://stenobird.com/podcast/revenue-builders-5006014/how-usage-signals-redefine-the-sales-motion-with-dan-fougere.md
Podcast: [Revenue Builders](https://stenobird.com/podcast/revenue-builders-5006014)
Published: 2026-04-05T12:00:00+00:00
Episode link: https://www.forcemanagement.com/revenue-builders-podcast
Audio file: https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/6cc88bea-30a1-4d9e-aaa3-0abe0151453d/group-item/2853c35d-ab47-499e-b0d0-e027912aa473/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I
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JSON: https://stenobird.com/v1/public/podcasts/revenue-builders-5006014/episodes/how-usage-signals-redefine-the-sales-motion-with-dan-fougere
Duration seconds: 418

## Resource

In this clip, Dan breaks down why traditional sales playbooks fail in PLG environments, and how leaders need to shift toward usage-based signals and first principles thinking.

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## Transcript

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