Episode
Beyond Viral Trends: Stanley 1913’s Strategy for Lasting Relevancy
- Podcast
- RETHINK RETAIL
- Published
- May 13, 2026
- Duration seconds
- 1356
- Processing state
not_requested- Canonical source
- https://soundcloud.com/rethink-retail/relevancy-over-heritage
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Summary
Stanley 1913 has moved far beyond a single blockbuster product. Graham Nearn, Chief Product and Sustainability Officer, PMI WW Brands, LLC (Stanley 1913), sits down with Jeremy Goldman to discuss how a brand with a century of history stays absolutely relevant in a trend-driven market. Inside the Episode: - The Credibility Ladder: Why every expansion must pass the four filters of quality, originality, invention, and mission to avoid overextending the brand. - Lifestyle Evolution: How the Vitalize collection and the new Clutch Bottle move the company beyond hydration and into everyday essentials. - Universal Truths: Adapting a global strategy to meet hyper-local needs, from car culture in the US to commute culture in Asia. - Circular Success: A look at the award-winning Take Back program that reclaims 96 percent of materials for the supply chain. - Predictive Learning: Using real-time social dialogue and data to inform the next move before the market catches up. Stop managing a blockbuster product. Start fueling the human experience.