{"podcast":{"title":"RETHINK RETAIL","slug":"rethink-retail-69003","podcast_index_feed_id":69003,"rss_url":"https://feeds.soundcloud.com/users/soundcloud:users:452522544/sounds.rss","website_url":"https://www.rethink.industries","image_url":"https://i1.sndcdn.com/avatars-FodotxrjulO52EGC-49JRBg-original.jpg","author":"RETHINK Retail","episode_count":500,"summary":"RETHINK Retail - the evolution of retail in today…","last_synced_at":"2026-06-12T22:20:07.358510+00:00","page_url":"https://stenobird.com/podcast/rethink-retail-69003"},"episode":{"title":"Beyond Viral Trends: Stanley 1913’s Strategy for Lasting Relevancy","slug":"beyond-viral-trends-stanley-1913-s-strategy-for-lasting-relevancy","published_at":"2026-05-13T09:07:54+00:00","page_url":"https://stenobird.com/podcast/rethink-retail-69003/beyond-viral-trends-stanley-1913-s-strategy-for-lasting-relevancy","show_page_url":"https://stenobird.com/podcast/rethink-retail-69003","url":"https://soundcloud.com/rethink-retail/relevancy-over-heritage","audio_url":"https://feeds.soundcloud.com/stream/2319674675-rethink-retail-relevancy-over-heritage.mp3","summary":"Stanley 1913 has moved far beyond a single blockbuster product. Graham Nearn, Chief Product and Sustainability Officer, PMI WW Brands, LLC (Stanley 1913), sits down with Jeremy Goldman to discuss how a brand with a century of history stays absolutely relevant in a trend-driven market. Inside the Episode: - The Credibility Ladder: Why every expansion must pass the four filters of quality, originality, invention, and mission to avoid overextending the brand. - Lifestyle Evolution: How the Vitalize collection and the new Clutch Bottle move the company beyond hydration and into everyday essentials. - Universal Truths: Adapting a global strategy to meet hyper-local needs, from car culture in the US to commute culture in Asia. - Circular Success: A look at the award-winning Take Back program that reclaims 96 percent of materials for the supply chain. - Predictive Learning: Using real-time social dialogue and data to inform the next move before the market catches up. Stop managing a blockbuster product. Start fueling the human experience.","meta_description":"Stanley 1913 has moved far beyond a single blockbuster product. Graham Nearn, Chief Product and Sustainability Officer, PMI WW Brands, LLC (Stanley 1913),…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1356,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/rethink-retail-69003/episodes/beyond-viral-trends-stanley-1913-s-strategy-for-lasting-relevancy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/rethink-retail-69003/beyond-viral-trends-stanley-1913-s-strategy-for-lasting-relevancy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}