Episode
The Own Brand Retail Revolution in British Supermarkets
- Published
- Apr 28, 2026
- Duration seconds
- 513
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Summary
In this bonus episode, Clare Bailey joins BBC Merseyside to discuss the shifting grocery shopping habits in the UK. Once considered second-rate or even a little embarrassing, own label groceries now account for 52% of all items in our baskets — a dramatic change driven by rising costs, wider choice, and a new sense of pride in savvy shopping.