# The Own Brand Retail Revolution in British Supermarkets

Page: https://stenobird.com/podcast/retail-reckoning-retail-stories-from-retail-frontlines-7452396/the-own-brand-retail-revolution-in-british-supermarkets
Text version: https://stenobird.com/podcast/retail-reckoning-retail-stories-from-retail-frontlines-7452396/the-own-brand-retail-revolution-in-british-supermarkets.md
Podcast: [Retail Reckoning - Retail Stories from Retail Frontlines](https://stenobird.com/podcast/retail-reckoning-retail-stories-from-retail-frontlines-7452396)
Published: 2026-04-28T10:00:00+00:00
Episode link: https://retailreckoningpodcast.co.uk/episode/the-own-brand-retail-revolution-in-british-supermarkets
Audio file: https://episodes.captivate.fm/episode/dd524417-903d-43fb-ab8f-541bf87e11fc.mp3
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JSON: https://stenobird.com/v1/public/podcasts/retail-reckoning-retail-stories-from-retail-frontlines-7452396/episodes/the-own-brand-retail-revolution-in-british-supermarkets
Duration seconds: 513

## Resource

In this bonus episode, Clare Bailey joins BBC Merseyside to discuss the shifting grocery shopping habits in the UK. Once considered second-rate or even a little embarrassing, own label groceries now account for 52% of all items in our baskets — a dramatic change driven by rising costs, wider choice, and a new sense of pride in savvy shopping.

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## Transcript

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