Episode
Building Success Where You're From | Amaurys Grullon | REAL Mentors Podcast Ep. 66
- Podcast
- REAL Mentors Podcast
- Published
- Jan 13, 2026
- Duration seconds
- 2345
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Summary
Amaurys "Bronx Native" Grullon drops Bronx truth bombs on the REAL Mentors Podcast; raw stories of hustle, heartbreak, and unbreakable pride from a kid raised in Section 8 who built a cultural empire without leaving home.Co-founder of Bronx Native, Amaurys Grullon shares how he and his sister turned "no Bronx merch" into a Mott Haven flagship store, Nike collabs, Yankees deals, and a movement blending creativity, entrepreneurship, and community giveback. He gets real about "crabs in a barrel" gatekeeping, scarcity mindset pulling down local success, and why staying rooted blocks from Cardinal Hayes beats escaping. From Pentecostal single-mom roots and dad’s pool hall hustle to NYT fame off pop-ups, Amaurys reveals his "more is more" blueprint for thriving in the BX. This Episode Explores:- Bronx Native origins: Apartment shelf to global brand in 2015- "Crabs in a barrel": Community pushback and gatekeeper lows- "No pressure, no diamond": Embracing struggle for growth- Scarcity mindset vs. optimism—protecting "precious energy"- 2016 breakthrough: Events, networking, NYT feature, pop-up magic- "Most beautiful place on earth": Reframing Bronx pride amid stereotypes- Building creative ecosystem (GET Studios, Tag Up, Change the Narrative)- "Comfortable in your uncomfortability" staying local while scaling- Father hustler lessons, early art commissions, school-to-SVA journey- Future 2026 vision: Books, docs, festivals, drives for BX unity- Real talk on Bronx entrepreneurship, mindset shifts, cultural pride, and rising above—perfect for hustlers chasing legacy from the streets. 🔗 Connect with Amaurys GrullonInstagram: www.instagram.com/amaurysgrullonBronx Native: www.bronxnativeshop.com www.instagram.com/thebronxnative Follow REAL Mentors PodcastInstagram: @realmentorspodcast…