# Building Success Where You're From | Amaurys Grullon | REAL Mentors Podcast Ep. 66

Page: https://stenobird.com/podcast/real-mentors-podcast-7081727/building-success-where-you-re-from-amaurys-grullon-real-mentors-podcast-ep-66
Text version: https://stenobird.com/podcast/real-mentors-podcast-7081727/building-success-where-you-re-from-amaurys-grullon-real-mentors-podcast-ep-66.md
Podcast: [REAL Mentors Podcast](https://stenobird.com/podcast/real-mentors-podcast-7081727)
Published: 2026-01-13T12:00:00+00:00
Episode link: https://www.spreaker.com/episode/building-success-where-you-re-from-amaurys-grullon-real-mentors-podcast-ep-66--69419630
Audio file: https://api.spreaker.com/download/episode/69419630/05305854_99b9_4c69_be99_348259622c8a.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/real-mentors-podcast-7081727/episodes/building-success-where-you-re-from-amaurys-grullon-real-mentors-podcast-ep-66
Duration seconds: 2345

## Resource

Amaurys "Bronx Native" Grullon drops Bronx truth bombs on the REAL Mentors Podcast; raw stories of hustle, heartbreak, and unbreakable pride from a kid raised in Section 8 who built a cultural empire without leaving home.Co-founder of Bronx Native, Amaurys Grullon shares how he and his sister turned "no Bronx merch" into a Mott Haven flagship store, Nike collabs, Yankees deals, and a movement blending creativity, entrepreneurship, and community giveback. He gets real about "crabs in a barrel" gatekeeping, scarcity mindset pulling down local success, and why staying rooted blocks from Cardinal Hayes beats escaping. From Pentecostal single-mom roots and dad’s pool hall hustle to NYT fame off pop-ups, Amaurys reveals his "more is more" blueprint for thriving in the BX. This Episode Explores:- Bronx Native origins: Apartment shelf to global brand in 2015- "Crabs in a barrel": Community pushback and gatekeeper lows- "No pressure, no diamond": Embracing struggle for growth- Scarcity mindset vs. optimism—protecting "precious energy"- 2016 breakthrough: Events, networking, NYT feature, pop-up magic- "Most beautiful place on earth": Reframing Bronx pride amid stereotypes- Building creative ecosystem (GET Studios, Tag Up, Change the Narrative)- "Comfortable in your uncomfortability" staying local while scaling- Father hustler lessons, early art commissions, school-to-SVA journey- Future 2026 vision: Books, docs, festivals, drives for BX unity- Real talk on Bronx entrepreneurship, mindset shifts, cultural pride, and rising above—perfect for hustlers chasing legacy from the streets. 🔗 Connect with Amaurys GrullonInstagram: www.instagram.com/amaurysgrullonBronx Native: www.bronxnativeshop.com www.instagram.com/thebronxnative Follow REAL Mentors PodcastInstagram: @realmentorspodcast…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/real-mentors-podcast-7081727/episodes/building-success-where-you-re-from-amaurys-grullon-real-mentors-podcast-ep-66/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/real-mentors-podcast-7081727/building-success-where-you-re-from-amaurys-grullon-real-mentors-podcast-ep-66.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.