Episode
Pre-Marketing Homes Sells Faster, Higher | Real Estate News
- Published
- Jul 24, 2026
- Duration seconds
- 120
- Processing state
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- https://sources.thednn.ai/87b0405fd6a9623b
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Summary
New data from Compass reveals that pre-marketing homes—building buzz before hitting the MLS—leads to a 4.6% price premium, 34% faster contract signings, and a 29% lower chance of needing a price cut. This marks a significant jump from their prior 2.9% finding, with CEO Robert Reffkin and Chief Data Officer Dave Crosby calling it “real money.” The analysis, covering 70,000+ closed deals from April 2023 to March 2024, shows pre-market strategy drives demand before official listing. While the study excludes expired or withdrawn listings and doesn’t track pre-market duration or price adjustments, Compass backs up its claims with research from the University of Georgia, despite some studies questioning the tactic’s value. Listen in comfort: Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN: [email protected] This is an automated, high-level news summary based on public reporting. Report issues to [email protected]. View sources & latest updates: https://sources.thednn.ai/87b0405fd6a9623b