# Pre-Marketing Homes Sells Faster, Higher | Real Estate News

Page: https://stenobird.com/podcast/real-estate-news-today-2-min-news-the-daily-news-now-7843453/pre-marketing-homes-sells-faster-higher-real-estate-news
Text version: https://stenobird.com/podcast/real-estate-news-today-2-min-news-the-daily-news-now-7843453/pre-marketing-homes-sells-faster-higher-real-estate-news.md
Podcast: [Real Estate News Today | 2 Min News | The Daily News Now!](https://stenobird.com/podcast/real-estate-news-today-2-min-news-the-daily-news-now-7843453)
Published: 2026-07-24T22:14:58+00:00
Episode link: https://sources.thednn.ai/87b0405fd6a9623b
Audio file: https://api.fastcast.ai/audio/4db5850b-8fb7-4549-8679-bc75264a0a64.mp3
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Duration seconds: 120

## Resource

New data from Compass reveals that pre-marketing homes—building buzz before hitting the MLS—leads to a 4.6% price premium, 34% faster contract signings, and a 29% lower chance of needing a price cut. This marks a significant jump from their prior 2.9% finding, with CEO Robert Reffkin and Chief Data Officer Dave Crosby calling it “real money.” The analysis, covering 70,000+ closed deals from April 2023 to March 2024, shows pre-market strategy drives demand before official listing. While the study excludes expired or withdrawn listings and doesn’t track pre-market duration or price adjustments, Compass backs up its claims with research from the University of Georgia, despite some studies questioning the tactic’s value. Listen in comfort: Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN: advertise@thednn.ai This is an automated, high-level news summary based on public reporting. Report issues to feedback@thednn.ai. View sources & latest updates: https://sources.thednn.ai/87b0405fd6a9623b

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