Episode
Military Families, Builder Secrets & the NE Florida Market in 2026 | Marissa Scott
- Podcast
- Real Estate Excellence
- Published
- May 18, 2026
- Duration seconds
- 5681
- Processing state
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Summary
Can today's real estate agents survive without mastering relationships and adapting to market changes? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Marissa Scott. Marissa is a top producing Northeast Florida Realtor, military relocation expert, mentor, and worship leader with nearly 19 years of experience in the real estate industry. In this episode, she shares how the Jacksonville market is evolving, why affordability and interest rates are reshaping buyer behavior, and how military families are approaching housing decisions differently than they did just a few years ago. Marissa also opens up about the emotional side of real estate, mentoring new agents, handling difficult listings, maintaining client trust, and why relationships continue to matter more than technology. The conversation dives deep into pricing strategies, market corrections, insurance costs, builder incentives, and the mindset required to survive long term in today's competitive housing market. Follow the podcast for more conversations with top real estate professionals, market leaders, and entrepreneurs shaping the future of the industry. Highlights Top of FormBottom of Form 00:00 - 06:18 Jacksonville Market Shifts and Interest Rates Market correction after COVID pricing Why buyers are waiting on the sidelines Builder incentives and rate buydowns VA loan assumptions challenges Affordability concerns in Northeast Florida 06:18 - 14:41 Military Relocation and Buyer Trends Work from home migration slowdown Military families choosing rentals again Traffic and commute considerations Why Jacksonville remains attractive New construction versus resale decisions 14:41 - 25:22 Mentoring New Real Estate Agents Unrealistic expectations from social media Why relationships mat…