Episode
25 Years of Jacksonville Real Estate: Laila Hassan on Luxury, Grit, and Getting Sellers More Money
- Podcast
- Real Estate Excellence
- Published
- May 27, 2026
- Duration seconds
- 4669
- Processing state
not_requested
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Summary
What does it really take to survive real estate crashes, rebuild from scratch, and still dominate a competitive market decades later? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Laila Hassan. Laila is a Jacksonville born real estate expert with more than 25 years of experience spanning lending, short sales, luxury real estate, and market negotiations. In this episode she shares how she survived the 2008 crash, built her business while raising two children, and became one of the most trusted names in Northeast Florida real estate. Laila opens up about the emotional side of real estate, why listening matters more than selling, and how grit carried her through the toughest years of the market. She also breaks down Jacksonville growth opportunities, luxury client expectations, why AI cannot replace great agents, and what truly separates top producers from everyone else. Follow the show for more conversations with top real estate professionals, market experts, and business leaders shaping the future of Jacksonville real estate. Highlights Top of FormBottom of Form 00:00 - 12:59 Early Real Estate Career and Lending Lessons Getting started in real estate in 2001 Why she failed early in the business Transitioning into mortgage lending The chaos of pre 2008 lending Surviving the market crash with grit 13:00 - 25:11 Building a Business Through Hardship Working through the recession years Supporting a family on commission income Selling low priced homes just to survive Returning to real estate full time Becoming a short sale specialist 25:12 - 37:28 Relationships Follow Up and Jacksonville Growth Why follow up creates long term success The importance of listening to clients How emotional life events affect buyers Building trust through client…