Episode
How To Make More With Less Web Design Clients EP 198
- Published
- Jun 10, 2026
- Duration seconds
- 3979
- Processing state
not_requested- Canonical source
- https://webdesigneracademy.com/profitable-web-designer-podcast/
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Summary
👉Register for our next Web Designer Academy Live Q&A here ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template ────────────────────────────── If you have ever gotten to the end of a web design project and thought, "I should have charged double" - this episode is for you. In this live Q&A, Shannon Mattern walks through the three-step pricing framework she teaches inside the Web Designer Academy - free consultation, paid discovery, and package matrix - and answers real questions from web designers about add-on services, paid discovery for small sites, design skills and pricing, Shopify client acquisition, and nonprofit clients. Real student results shared: $2,500 to $8,000, $5,000 to $15,000, $10,000 to $35,000, and two projects booked at $35,000 and $42,000 within 60 days. What You'll Learn Why undercharging is a process problem, not a pricing problem or a skills problem The three things every client needs to believe before they say yes - and how to design your consultation to build all three How free consultation, paid discovery, and the package matrix work together to shift from cost-based to value-based selling Whether paid discovery makes sense for small brochure sites - and what you miss when you skip it Why your design aesthetic is not what determines how much you can charge How to land your first Shopify client through relationship marketing instead of freelance platforms Key Timestamps [00:00] Introduction and how today's session works [07:14] Real student pricing results [09:38] It's not a pricing problem - it's a process problem [11:52] Free consultation, paid discovery, and package ma…