{"podcast":{"title":"Profitable Web Designer with Shannon Mattern","slug":"profitable-web-designer-with-shannon-mattern-5653180","podcast_index_feed_id":5653180,"rss_url":"https://feeds.megaphone.fm/profitablewebdesign","website_url":"https://webdesigneracademy.com/podcast","image_url":"https://megaphone.imgix.net/podcasts/fbf17bac-24cc-11ed-8835-8fa718f7b5cf/image/c8951bc105626a6ef1f58729a7ba2049.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Shannon Mattern","episode_count":224,"summary":"Profitable Web Designer is the top podcast for women web designers who started their web design business for freedom and fulfillment—but somehow ended up overworked, underpaid, and wondering what went wrong. If you're a woman web designer who's tired of saying yes to underpaid web design projects, doubting your prices, or bending over backward to keep clients happy, you're not alone. Host Shannon Mattern shares the pricing strategies, mindset shifts and behind-the-scenes stories web designers like you need to stop overdelivering, raise your prices, and finally create the freedom and income you started your web design business for in the first place. This podcast is your backstage pass to the coaching, strategies, and transformations happening inside the Web Designer Academy—Shannon’s mentorship program that helps women web designers book higher-paying web design projects without overworking. 👉🏻 Find out the 5 Subtle Proposal Mistakes Even Experienced Web Designers Make That Cost Them Thousands at webdesigneracademy.com/proposal","last_synced_at":"2026-07-22T18:21:48.646350+00:00","page_url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180"},"episode":{"title":"How To Make More With Less Web Design Clients EP 198","slug":"how-to-make-more-with-less-web-design-clients-ep-198","published_at":"2026-06-10T09:00:00+00:00","page_url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180/how-to-make-more-with-less-web-design-clients-ep-198","show_page_url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180","url":"https://webdesigneracademy.com/profitable-web-designer-podcast/","audio_url":"https://traffic.megaphone.fm/SAS4757720197.mp3","summary":"👉Register for our next Web Designer Academy Live Q&A here ────────────────────────────── Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template ────────────────────────────── If you have ever gotten to the end of a web design project and thought, \"I should have charged double\" - this episode is for you. In this live Q&A, Shannon Mattern walks through the three-step pricing framework she teaches inside the Web Designer Academy - free consultation, paid discovery, and package matrix - and answers real questions from web designers about add-on services, paid discovery for small sites, design skills and pricing, Shopify client acquisition, and nonprofit clients. Real student results shared: $2,500 to $8,000, $5,000 to $15,000, $10,000 to $35,000, and two projects booked at $35,000 and $42,000 within 60 days. What You'll Learn Why undercharging is a process problem, not a pricing problem or a skills problem The three things every client needs to believe before they say yes - and how to design your consultation to build all three How free consultation, paid discovery, and the package matrix work together to shift from cost-based to value-based selling Whether paid discovery makes sense for small brochure sites - and what you miss when you skip it Why your design aesthetic is not what determines how much you can charge How to land your first Shopify client through relationship marketing instead of freelance platforms Key Timestamps [00:00] Introduction and how today's session works [07:14] Real student pricing results [09:38] It's not a pricing problem - it's a process problem [11:52] Free consultation, paid discovery, and package ma…","meta_description":"👉Register for our next Web Designer Academy Live Q&A here ────────────────────────────── Grab our High-Converting Proposal Template and learn what to…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3979,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/profitable-web-designer-with-shannon-mattern-5653180/episodes/how-to-make-more-with-less-web-design-clients-ep-198/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/profitable-web-designer-with-shannon-mattern-5653180/how-to-make-more-with-less-web-design-clients-ep-198.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}