Episode

Short wins, long game: The fractional CMO playbook, with Aruna Inalsingh

Podcast
Product Marketing Life
Published
Mar 6, 2026
Duration seconds
2462
Processing state
not_requested
Canonical source
https://listen.casted.us/public/158/Product-Marketing-Life-a20877a8?wchannelid=a32vfm90lo&wmediaid=us78n4rmgw
Audio
https://podcast.wistia.com/deliveries/272360c7e4142404673d199922ad25d91e35c866.mp3?d=eyJtIjoxNDUwNjA3MzksIm1kIjoyNDYyLjE0LCJhIjoid2lzdGlhLXByb2R1Y3Rpb25fODIxOTI4IiwiYyI6MTA2OTU2LCJlIjoyMDYwNTQyLCJiIjoiMjcyMzYwYzdlNDE0MjQwNDY3M2QxOTk5MjJhZDI1ZDkxZTM1Yzg2NiIsIm1iIjo5NjYzMCwib2IiOjE0NDAwMTguMzc0MjU5NzkwNH0%3D--2ab3593ec70f2bcab6bce60a65cfc0d5f539ea856b8efc37746bb3edbf184685
JSON
/v1/public/podcasts/product-marketing-life-4795195/episodes/short-wins-long-game-the-fractional-cmo-playbook-with-aruna-inalsingh
Markdown
/podcast/product-marketing-life-4795195/short-wins-long-game-the-fractional-cmo-playbook-with-aruna-inalsingh.md

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Summary

What does it really take to make product marketing drive revenue – not just awareness? In this episode, fractional CMO Aruna Inalsingh pulls back the curtain on her unconventional path from engineer to startup marketing consultant, and shares what she's learned working across wildly different industries – from beauty and fashion to drone manufacturing. Aruna makes the case for a smarter, more balanced approach to product marketing: one that delivers quick wins without losing sight of long-term strategy.