{"podcast":{"title":"Product Marketing Life","slug":"product-marketing-life-4795195","podcast_index_feed_id":4795195,"rss_url":"https://fast.wistia.com/channels/a32vfm90lo/rss","website_url":"https://listen.casted.us/public/158/Product-Marketing-Life-a20877a8","image_url":"https://embed-ssl.wistia.com/deliveries/7d4dd992f49ee8e9d700eb9412f1d7e1.png?image_crop_resized=3000x3000","author":"Richard King","episode_count":61,"summary":"Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/product-marketing-life-4795195"},"episode":{"title":"Short wins, long game: The fractional CMO playbook, with Aruna Inalsingh","slug":"short-wins-long-game-the-fractional-cmo-playbook-with-aruna-inalsingh","published_at":"2026-03-06T00:00:31+00:00","page_url":"https://stenobird.com/podcast/product-marketing-life-4795195/short-wins-long-game-the-fractional-cmo-playbook-with-aruna-inalsingh","show_page_url":"https://stenobird.com/podcast/product-marketing-life-4795195","url":"https://listen.casted.us/public/158/Product-Marketing-Life-a20877a8?wchannelid=a32vfm90lo&wmediaid=us78n4rmgw","audio_url":"https://podcast.wistia.com/deliveries/272360c7e4142404673d199922ad25d91e35c866.mp3?d=eyJtIjoxNDUwNjA3MzksIm1kIjoyNDYyLjE0LCJhIjoid2lzdGlhLXByb2R1Y3Rpb25fODIxOTI4IiwiYyI6MTA2OTU2LCJlIjoyMDYwNTQyLCJiIjoiMjcyMzYwYzdlNDE0MjQwNDY3M2QxOTk5MjJhZDI1ZDkxZTM1Yzg2NiIsIm1iIjo5NjYzMCwib2IiOjE0NDAwMTguMzc0MjU5NzkwNH0%3D--2ab3593ec70f2bcab6bce60a65cfc0d5f539ea856b8efc37746bb3edbf184685","summary":"What does it really take to make product marketing drive revenue – not just awareness? In this episode, fractional CMO Aruna Inalsingh pulls back the curtain on her unconventional path from engineer to startup marketing consultant, and shares what she's learned working across wildly different industries – from beauty and fashion to drone manufacturing. Aruna makes the case for a smarter, more balanced approach to product marketing: one that delivers quick wins without losing sight of long-term strategy.","meta_description":"What does it really take to make product marketing drive revenue – not just awareness? In this episode, fractional CMO Aruna Inalsingh pulls back the curt…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2462,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/product-marketing-life-4795195/episodes/short-wins-long-game-the-fractional-cmo-playbook-with-aruna-inalsingh/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/product-marketing-life-4795195/short-wins-long-game-the-fractional-cmo-playbook-with-aruna-inalsingh.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}