Episode
How PLG Products Use Self-Serve Product-Led GTM Motions to Win Enterprise Accounts
- Published
- Jul 3, 2026
- Duration seconds
- 517
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Summary
Lucas and Luna explore how product-led growth companies are using self-serve go-to-market motions to land enterprise accounts without a traditional sales team. They break down the 'land and expand' strategy with real examples: how Canva, Dropbox, and Atlassian let users try, buy, and then upgrade at scale. The episode digs into the specific tactics—self-serve trials, usage-based pricing, and automated expansion triggers—that convert individual users into six-figure contracts. Listeners learn why PLG is not just for SMBs anymore, and how modern SaaS companies are blending self-serve with sales-assisted playbooks to win the enterprise. #ProductLedGrowth #GTMStrategy #SelfServeEnterprise #LandAndExpand #UsageBasedPricing #Canva #Dropbox #Atlassian #PLG #SaaS #EnterpriseSales #ProductLedSales #ExpansionRevenue #SelfServeTrials #FexingoBusiness #BusinessPodcast #BusinessAndTechnology #CustomerAcquisition Keep every episode free: buymeacoffee.com/fexingo