# How PLG Products Use Self-Serve Product-Led GTM Motions to Win Enterprise Accounts

Page: https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-product-led-gtm-motions-to-win-enterprise-accounts
Text version: https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-product-led-gtm-motions-to-win-enterprise-accounts.md
Podcast: [Product-Led Growth with Fexingo: PLG Strategy, Self-Serve Software, and Modern SaaS Sales](https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748)
Published: 2026-07-03T06:45:44+00:00
Episode link: https://audio.fexingo.com/business/product-led-growth/episode-0089.mp3
Audio file: https://audio.fexingo.com/business/product-led-growth/episode-0089.mp3
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JSON: https://stenobird.com/v1/public/podcasts/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/episodes/how-plg-products-use-self-serve-product-led-gtm-motions-to-win-enterprise-accounts
Duration seconds: 517

## Resource

Lucas and Luna explore how product-led growth companies are using self-serve go-to-market motions to land enterprise accounts without a traditional sales team. They break down the 'land and expand' strategy with real examples: how Canva, Dropbox, and Atlassian let users try, buy, and then upgrade at scale. The episode digs into the specific tactics—self-serve trials, usage-based pricing, and automated expansion triggers—that convert individual users into six-figure contracts. Listeners learn why PLG is not just for SMBs anymore, and how modern SaaS companies are blending self-serve with sales-assisted playbooks to win the enterprise. #ProductLedGrowth #GTMStrategy #SelfServeEnterprise #LandAndExpand #UsageBasedPricing #Canva #Dropbox #Atlassian #PLG #SaaS #EnterpriseSales #ProductLedSales #ExpansionRevenue #SelfServeTrials #FexingoBusiness #BusinessPodcast #BusinessAndTechnology #CustomerAcquisition Keep every episode free: buymeacoffee.com/fexingo

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