Episode
How PLG Products Use Self-Serve A B Testing to Optimize Pricing
- Published
- Jul 6, 2026
- Duration seconds
- 500
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Summary
Episode 95 of Product-Led Growth with Fexingo dives into how PLG products use self-serve A/B testing to optimize pricing tiers and packaging. Lucas and Luna break down the specific approach used by Canva in 2024-2025 to test a new premium tier, including how they designed the experiment, what metrics they tracked (conversion rate, upgrade rate, churn), and the surprising result that led to a 12% revenue lift. The hosts discuss why self-serve A/B testing is uniquely suited for PLG companies, how to avoid common pitfalls like testing too many variables, and when to involve a data scientist versus letting product managers run tests independently. No fluff, just concrete tactics you can apply to your own pricing page. #ABTesting #PLGPricing #SelfServe #PricingOptimization #ProductLedGrowth #Canva #ConversionRate #RevenueGrowth #SaaS #Experimentation #ProductManagement #DataDriven #Business #Technology #FexingoBusiness #BusinessPodcast #PLGStrategy #SelfServeSoftware Keep every episode free: buymeacoffee.com/fexingo