# How PLG Products Use Self-Serve A B Testing to Optimize Pricing

Page: https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-a-b-testing-to-optimize-pricing
Text version: https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/how-plg-products-use-self-serve-a-b-testing-to-optimize-pricing.md
Podcast: [Product-Led Growth with Fexingo: PLG Strategy, Self-Serve Software, and Modern SaaS Sales](https://stenobird.com/podcast/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748)
Published: 2026-07-06T06:43:54+00:00
Episode link: https://audio.fexingo.com/business/product-led-growth/episode-0095.mp3
Audio file: https://audio.fexingo.com/business/product-led-growth/episode-0095.mp3
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JSON: https://stenobird.com/v1/public/podcasts/product-led-growth-with-fexingo-plg-strategy-self-serve-software-and-modern-saas-sales-7871748/episodes/how-plg-products-use-self-serve-a-b-testing-to-optimize-pricing
Duration seconds: 500

## Resource

Episode 95 of Product-Led Growth with Fexingo dives into how PLG products use self-serve A/B testing to optimize pricing tiers and packaging. Lucas and Luna break down the specific approach used by Canva in 2024-2025 to test a new premium tier, including how they designed the experiment, what metrics they tracked (conversion rate, upgrade rate, churn), and the surprising result that led to a 12% revenue lift. The hosts discuss why self-serve A/B testing is uniquely suited for PLG companies, how to avoid common pitfalls like testing too many variables, and when to involve a data scientist versus letting product managers run tests independently. No fluff, just concrete tactics you can apply to your own pricing page. #ABTesting #PLGPricing #SelfServe #PricingOptimization #ProductLedGrowth #Canva #ConversionRate #RevenueGrowth #SaaS #Experimentation #ProductManagement #DataDriven #Business #Technology #FexingoBusiness #BusinessPodcast #PLGStrategy #SelfServeSoftware Keep every episode free: buymeacoffee.com/fexingo

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