Episode
EP 153 - Competitive Research Tools with Ran Erez
- Published
- Apr 29, 2026
- Duration seconds
- 2993
- Processing state
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- https://www.spreaker.com/episode/ep-153-competitive-research-tools-with-ran-erez--70979074
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Summary
On this episode of the Product for Product Podcast, we’re joined by Ran Erez, product leader, podcaster, and founder of Re.focus, for a highly practical episode on competitive intelligence tools and tactics for product managers.With over a decade in B2B, B2C, and cyber (including three years on the mobile pod at monday.com), Ran has seen the same pattern repeat: teams either copy competitors blindly or ignore them entirely. He argues there’s a better way, treating competitors as a massive time‑saver for validation and strategy, without letting them drive your roadmap. Join Matt and Moshe as they explore with Ran: How Ran went from QA manager in cyber to owning product and driving millions in sales The biggest mistakes PMs make with competition: copying feature lists, believing marketing at face value, and doing “one‑and‑done” competitive intelligence Why focusing only on direct “budget competitors” misses the real job‑to‑be‑done The Competitive Intelligence Pyramid: Feature level – how others solve the same problem Product capabilities – pros/cons at whole‑product level Messaging – how value is communicated and evolves Product strategy – what bets they’re making Company strategy – where the business is actually heading Concrete methods and tools at each level, including: Finding real users of competitors through screeners, communities, and support/KB pages Running “SUSHI” competitive user research: side‑by‑side tests of your product vs. theirs over time Talking to integration partners and freelancers who implement multiple competing tools Using Wayback Machine, screenshots + Gemini, and Perplexity to track how sites, pricing, and positioning change Mining public earnings calls for strategic signals in the language leaders use How to systematically identify your true co…