{"podcast":{"title":"Product for Product Management","slug":"product-for-product-management-3487998","podcast_index_feed_id":3487998,"rss_url":"https://www.spreaker.com/show/4793261/episodes/feed","website_url":"https://www.spreaker.com/show/product-for-product","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/86cc962e51844cb4d34699c1417b6fab.jpg","author":"Matt Green & Moshe Mikanovsky","episode_count":158,"summary":"Product for Product is a show hosted by Matt Green and Moshe Mikanovsky aimed at helping listeners navigate the growing depth of product management tools while also providing our insights into the categories that make up the PM role. We will take listeners with us on a journey of discovery through areas of product analytics, road mapping, productivity and many others. If you want to keep up with the latest in product management come along for the ride! Connect with us on LinkedIn: https://linkedin.com/in/mattgreenproduct https://linkedin.com/in/mikanovsky Connect with us on Youtube: https://www.youtube.com/@productforproduct","last_synced_at":"2026-06-24T16:17:15.223064+00:00","page_url":"https://stenobird.com/podcast/product-for-product-management-3487998"},"episode":{"title":"EP 153 - Competitive Research Tools with Ran Erez","slug":"ep-153-competitive-research-tools-with-ran-erez","published_at":"2026-04-29T10:20:35+00:00","page_url":"https://stenobird.com/podcast/product-for-product-management-3487998/ep-153-competitive-research-tools-with-ran-erez","show_page_url":"https://stenobird.com/podcast/product-for-product-management-3487998","url":"https://www.spreaker.com/episode/ep-153-competitive-research-tools-with-ran-erez--70979074","audio_url":"https://api.spreaker.com/download/episode/70979074/ep_153_competitive_research_tools_ran_erez.mp3","summary":"On this episode of the Product for Product Podcast, we’re joined by Ran Erez, product leader, podcaster, and founder of Re.focus, for a highly practical episode on competitive intelligence tools and tactics for product managers.With over a decade in B2B, B2C, and cyber (including three years on the mobile pod at monday.com), Ran has seen the same pattern repeat: teams either copy competitors blindly or ignore them entirely. He argues there’s a better way, treating competitors as a massive time‑saver for validation and strategy, without letting them drive your roadmap. Join Matt and Moshe as they explore with Ran: How Ran went from QA manager in cyber to owning product and driving millions in sales The biggest mistakes PMs make with competition: copying feature lists, believing marketing at face value, and doing “one‑and‑done” competitive intelligence Why focusing only on direct “budget competitors” misses the real job‑to‑be‑done The Competitive Intelligence Pyramid: Feature level – how others solve the same problem Product capabilities – pros/cons at whole‑product level Messaging – how value is communicated and evolves Product strategy – what bets they’re making Company strategy – where the business is actually heading Concrete methods and tools at each level, including: Finding real users of competitors through screeners, communities, and support/KB pages Running “SUSHI” competitive user research: side‑by‑side tests of your product vs. theirs over time Talking to integration partners and freelancers who implement multiple competing tools Using Wayback Machine, screenshots + Gemini, and Perplexity to track how sites, pricing, and positioning change Mining public earnings calls for strategic signals in the language leaders use How to systematically identify your true co…","meta_description":"On this episode of the Product for Product Podcast, we’re joined by Ran Erez, product leader, podcaster, and founder of Re.focus, for a highly practical e…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2993,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/product-for-product-management-3487998/episodes/ep-153-competitive-research-tools-with-ran-erez/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/product-for-product-management-3487998/ep-153-competitive-research-tools-with-ran-erez.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}