Episode
What You Need To Know About AI Visibility
- Podcast
- PR's Top Pros Talk
- Published
- Jun 1, 2026
- Duration seconds
- 768
- Processing state
not_requested- Canonical source
- https://podcasters.spotify.com/pod/show/dssimon/episodes/What-You-Need-To-Know-About-AI-Visibility-e3k5jcj
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Summary
Megan Kessler, Chief of Integrated Marketing and Strategy for PAN Communications , talks to Doug Simon, CEO of D S Simon Media, about why some companies appear in less than 5% of AI-generated answers. Megan explains how earned and owned media work together to improve visibility. They also discuss how communications teams can take a more proactive role in shaping brand perception. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.