# What You Need To Know About AI Visibility

Page: https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/what-you-need-to-know-about-ai-visibility
Text version: https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/what-you-need-to-know-about-ai-visibility.md
Podcast: [PR's Top Pros Talk](https://stenobird.com/podcast/pr-s-top-pros-talk-3704945)
Published: 2026-06-01T13:49:26+00:00
Episode link: https://podcasters.spotify.com/pod/show/dssimon/episodes/What-You-Need-To-Know-About-AI-Visibility-e3k5jcj
Audio file: https://anchor.fm/s/56088878/podcast/play/120818515/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-1%2F425258815-44100-2-c817c6eccd7b6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/pr-s-top-pros-talk-3704945/episodes/what-you-need-to-know-about-ai-visibility
Duration seconds: 768

## Resource

Megan Kessler, Chief of Integrated Marketing and Strategy for PAN Communications , talks to Doug Simon, CEO of D S Simon Media, about why some companies appear in less than 5% of AI-generated answers. Megan explains how earned and owned media work together to improve visibility. They also discuss how communications teams can take a more proactive role in shaping brand perception. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

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## Transcript

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