Episode
Crisis Communications in the AI Era
- Podcast
- PR's Top Pros Talk
- Published
- Mar 18, 2026
- Duration seconds
- 571
- Processing state
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Summary
When a crisis hits, communications teams must move quickly while providing clear, objective guidance to leadership. In this episode, Doug Simon talks to Julianna Sheridan, Vice President of PR at Scratch Marketing + Media , about how B2B tech companies can prepare for and navigate high-pressure situations. Communicators will learn how to build internal relationships, collaborate effectively with legal teams, and use AI tools responsibly to monitor emerging issues. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Since the start of COVID, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards.