# Crisis Communications in the AI Era

Page: https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/crisis-communications-in-the-ai-era
Text version: https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/crisis-communications-in-the-ai-era.md
Podcast: [PR's Top Pros Talk](https://stenobird.com/podcast/pr-s-top-pros-talk-3704945)
Published: 2026-03-18T14:38:57+00:00
Episode link: https://podcasters.spotify.com/pod/show/dssimon/episodes/Crisis-Communications-in-the-AI-Era-e3gkeed
Audio file: https://anchor.fm/s/56088878/podcast/play/117110669/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-18%2F420269703-44100-2-c91841da3d26c.mp3
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JSON: https://stenobird.com/v1/public/podcasts/pr-s-top-pros-talk-3704945/episodes/crisis-communications-in-the-ai-era
Duration seconds: 571

## Resource

When a crisis hits, communications teams must move quickly while providing clear, objective guidance to leadership. In this episode, Doug Simon talks to Julianna Sheridan, Vice President of PR at Scratch Marketing + Media , about how B2B tech companies can prepare for and navigate high-pressure situations. Communicators will learn how to build internal relationships, collaborate effectively with legal teams, and use AI tools responsibly to monitor emerging issues. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Since the start of COVID, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards.

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## Transcript

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