Episode
The Future of Podcast Advertising in Latin America with Rodrigo Tigre
- Published
- Jun 8, 2026
- Duration seconds
- 3079
- Processing state
not_requested- Canonical source
- https://shows.acast.com/podbiz-acast-ozen-rodrigo-tigre
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Summary
How do you build the infrastructure for a podcast market that's about to become larger than the United States? For years, podcast industry conversations have largely centered around English-speaking markets. But according to Rodrigo Tigre, President and Co-Founder of Ozen.fm, the next major growth story may come from somewhere else entirely. Rodrigo has spent more than two decades working in digital advertising and audio, helping brands, creators, and media companies navigate evolving technology and audience behavior. Today, through Ozen.fm, he's focused on connecting podcast creators, advertisers, and networks across Latin America while helping the industry solve one of its biggest challenges: monetization. As Rodrigo explains: "By 2027, the podcast consumption in Latam will surpass U.S., so we will have more podcast listeners than we have in the U.S." That growth creates enormous opportunity, but it also requires education, measurement, attribution, and infrastructure capable of supporting advertisers across multiple countries, languages, and audience segments. As he puts it: "When we have these tools that can show audience results, there's going to be a shift into more investing, more money into the space." In this episode of PodBiz, Rodrigo joins Norma Jean Belenky to discuss the future of podcast advertising in Latin America, why audio remains one of the most powerful engagement channels available to brands, and what creators should understand about the next wave of podcast growth. Here are some insightful moments within the episode: • Why Latin America is projected to surpass the U.S. in podcast listenership • The differences between Brazil's podcast ecosystem and the broader Spanish-speaking market • Why podcast advertising still represents a surprisingly small…