{"podcast":{"title":"PodBiz | Where's The Money In Podcasting?","slug":"podbiz-where-s-the-money-in-podcasting-7400830","podcast_index_feed_id":7400830,"rss_url":"https://feeds.acast.com/public/shows/68343e1669c98f151d8f0020","website_url":"https://shows.acast.com/podbiz","image_url":"https://assets.pippa.io/shows/cover/1748254201335-96fb7d9a-bcc9-4424-bec3-f8bfe7f58a81.jpeg","author":"Norma Jean Belenky & John Kiernan","episode_count":53,"summary":"Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic. Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting? Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities. Listen to new episodes every Monday- Let’s get down to PodBiz! Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-13T22:19:18.076473+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830"},"episode":{"title":"The Future of Podcast Advertising in Latin America with Rodrigo Tigre","slug":"the-future-of-podcast-advertising-in-latin-america-with-rodrigo-tigre","published_at":"2026-06-08T11:00:00+00:00","page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/the-future-of-podcast-advertising-in-latin-america-with-rodrigo-tigre","show_page_url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830","url":"https://shows.acast.com/podbiz-acast-ozen-rodrigo-tigre","audio_url":"https://sphinx.acast.com/p/open/s/68343e1669c98f151d8f0020/e/6a19e8ffad55909da6d07dfd/media.mp3","summary":"How do you build the infrastructure for a podcast market that's about to become larger than the United States? For years, podcast industry conversations have largely centered around English-speaking markets. But according to Rodrigo Tigre, President and Co-Founder of Ozen.fm, the next major growth story may come from somewhere else entirely. Rodrigo has spent more than two decades working in digital advertising and audio, helping brands, creators, and media companies navigate evolving technology and audience behavior. Today, through Ozen.fm, he's focused on connecting podcast creators, advertisers, and networks across Latin America while helping the industry solve one of its biggest challenges: monetization. As Rodrigo explains: \"By 2027, the podcast consumption in Latam will surpass U.S., so we will have more podcast listeners than we have in the U.S.\" That growth creates enormous opportunity, but it also requires education, measurement, attribution, and infrastructure capable of supporting advertisers across multiple countries, languages, and audience segments. As he puts it: \"When we have these tools that can show audience results, there's going to be a shift into more investing, more money into the space.\" In this episode of PodBiz, Rodrigo joins Norma Jean Belenky to discuss the future of podcast advertising in Latin America, why audio remains one of the most powerful engagement channels available to brands, and what creators should understand about the next wave of podcast growth. Here are some insightful moments within the episode: • Why Latin America is projected to surpass the U.S. in podcast listenership • The differences between Brazil's podcast ecosystem and the broader Spanish-speaking market • Why podcast advertising still represents a surprisingly small…","meta_description":"How do you build the infrastructure for a podcast market that's about to become larger than the United States? For years, podcast industry conversations h…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3079,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/podbiz-where-s-the-money-in-podcasting-7400830/episodes/the-future-of-podcast-advertising-in-latin-america-with-rodrigo-tigre/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/the-future-of-podcast-advertising-in-latin-america-with-rodrigo-tigre.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}