Episode
#833 The unexpected MUIS link behind the name Sugar Mama Lah
- Podcast
- Plan B
- Published
- Jan 1, 2026
- Duration seconds
- 1704
- Processing state
not_requested
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Summary
What better way to wrap up the year than with something sweet? In this episode, we sit down with Darren, co-founder of Sugar Mama Lah, the halal tiramisu brand that went from a home-based hustle to a full-fledged storefront. Darren opens up about the “thick skin” mindset behind his success, from live streaming to unconventional marketing, and drops a surprising truth: many kunafa desserts in Singapore use colouring that isn’t halal-certified. (02:05) What is assorted tiramisu? (04:50) Home-based to storefront (11:35) Challenges of being halal-certified (20:45) Importance of live streaming (22:55) Meaning behind Sugar Mama Lah