# #833 The unexpected MUIS link behind the name Sugar Mama Lah

Page: https://stenobird.com/podcast/plan-b-6331751/833-the-unexpected-muis-link-behind-the-name-sugar-mama-lah
Text version: https://stenobird.com/podcast/plan-b-6331751/833-the-unexpected-muis-link-behind-the-name-sugar-mama-lah.md
Podcast: [Plan B](https://stenobird.com/podcast/plan-b-6331751)
Published: 2026-01-01T22:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/muhddzar6/episodes/833-The-unexpected-MUIS-link-behind-the-name-Sugar-Mama-Lah-e3d283p
Audio file: https://anchor.fm/s/fed2bfb4/podcast/play/113368633/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-1%2F415321808-44100-2-cfb0056c888ce.mp3
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JSON: https://stenobird.com/v1/public/podcasts/plan-b-6331751/episodes/833-the-unexpected-muis-link-behind-the-name-sugar-mama-lah
Duration seconds: 1704

## Resource

What better way to wrap up the year than with something sweet? In this episode, we sit down with Darren, co-founder of Sugar Mama Lah, the halal tiramisu brand that went from a home-based hustle to a full-fledged storefront. Darren opens up about the “thick skin” mindset behind his success, from live streaming to unconventional marketing, and drops a surprising truth: many kunafa desserts in Singapore use colouring that isn’t halal-certified. (02:05) What is assorted tiramisu? (04:50) Home-based to storefront (11:35) Challenges of being halal-certified (20:45) Importance of live streaming (22:55) Meaning behind Sugar Mama Lah

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## Transcript

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