Episode
Building Trust-Driven Partnerships: AstraZeneca’s Concierge Approach to Accelerating Site Activation and Enrollment
- Podcast
- PharmaTalkRadio
- Published
- May 8, 2026
- Duration seconds
- 1317
- Processing state
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Summary
AstraZeneca’s US Site Engagement Leads will share how they are reimagining sponsor-site relationships through a trust-first, high-engagement operating model that emphasizes flexibility, responsiveness, and co-creation. This session will showcase how their embedded approach to collaboration has enabled faster site activation, stronger recruitment performance, and improved data delivery—backed by real metrics and lessons learned from a three-year initiative. Key topics include: How continuous site feedback loops and flexibility with SOPs improved startup timelines Metrics from a recent study showing impact: 30% faster budget negotiations, 27% reduced activation times, 68% of recruitment from 42% of sites Tools and tactics used to build consistency, transparency, and trust across studies Lessons learned and how the program has scaled globally Speakers: Shannon Edwards Site Engagement Lead, AstraZeneca Tina Nghiem Site Engagement Lead, AstraZeneca