# Building Trust-Driven Partnerships: AstraZeneca’s Concierge Approach to Accelerating Site Activation and Enrollment

Page: https://stenobird.com/podcast/pharmatalkradio-7131046/building-trust-driven-partnerships-astrazeneca-s-concierge-approach-to-accelerating-site-activation-and-enrollment
Text version: https://stenobird.com/podcast/pharmatalkradio-7131046/building-trust-driven-partnerships-astrazeneca-s-concierge-approach-to-accelerating-site-activation-and-enrollment.md
Podcast: [PharmaTalkRadio](https://stenobird.com/podcast/pharmatalkradio-7131046)
Published: 2026-05-08T16:20:55+00:00
Episode link: https://www.spreaker.com/episode/building-trust-driven-partnerships-astrazeneca-s-concierge-approach-to-accelerating-site-activation-and-enrollment--71926279
Audio file: https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/71926279/building_trust_driven_partnerships_astrazeneca_s_concierge_approach_to_accelerating_site_activation_and_enrollment.mp3
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Duration seconds: 1317

## Resource

AstraZeneca’s US Site Engagement Leads will share how they are reimagining sponsor-site relationships through a trust-first, high-engagement operating model that emphasizes flexibility, responsiveness, and co-creation. This session will showcase how their embedded approach to collaboration has enabled faster site activation, stronger recruitment performance, and improved data delivery—backed by real metrics and lessons learned from a three-year initiative. Key topics include: How continuous site feedback loops and flexibility with SOPs improved startup timelines Metrics from a recent study showing impact: 30% faster budget negotiations, 27% reduced activation times, 68% of recruitment from 42% of sites Tools and tactics used to build consistency, transparency, and trust across studies Lessons learned and how the program has scaled globally Speakers: Shannon Edwards Site Engagement Lead, AstraZeneca Tina Nghiem Site Engagement Lead, AstraZeneca

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## Transcript

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