Episode
Disrupting the Pet Industry with Gary of Direct for Pets
- Podcast
- Pet Business Disruptors
- Published
- Feb 9, 2026
- Duration seconds
- 3788
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/pet-business-disruptors-6976684/episodes/disrupting-the-pet-industry-with-gary-of-direct-for-pets/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/pet-business-disruptors-6976684/disrupting-the-pet-industry-with-gary-of-direct-for-pets.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Today, Clayton is joined by Gary from Direct for Pets, also known as Black Cat Medicines. Gary shares the origin story of the business, starting from its roots in a veterinary surgery and evolving into a successful online pet store and pharmacy. They discuss the growth of the business, the challenges and successes of selling on multiple channels like Amazon, Tesco, and eBay, and how they navigate the complexities of the pet medication industry. KEY TAKEAWAYS Direct for Pets began within a veterinary practice, addressing customer demand for buying pet medications online with a prescription. The business thrives by being available on various platforms like Amazon, Tesco, and eBay, catering to different customer shopping preferences. The pandemic significantly boosted their online sales, as they became a vital lifeline for pet owners who couldn't visit physical stores. Direct for Pets focuses on working with reputable brands and ensuring all products are tested and genuine to maintain customer trust. The company is continuously evolving, recently moving into a massive 40,000 square foot logistics facility and expanding its product range to include the equine sector. BEST MOMENTS "We've created what we think is a really nice online veterinary pharmacy, but also an online pet store really that supplies all the different types of products that you would need for your pet at home." "Customers have a right to buy from wherever they feel comfortable buying from." "We became the lifeline really for supply [during COVID-19]." "We don't just sell any tat, if I'm honest. Everything is tried, tested, genuine." "I think 2026 is all looking really interesting for us. Lots of new brands, lots of existing supplier relationships and yeah, just slowly growing the business really." HOST BI…