{"podcast":{"title":"Pet Business Disruptors","slug":"pet-business-disruptors-6976684","podcast_index_feed_id":6976684,"rss_url":"https://feeds.megaphone.fm/USVL9177722553","website_url":"https://www.linkedin.com/in/clayton-payne-a6772244/","image_url":"https://megaphone.imgix.net/podcasts/fe3f3dfe-46d9-11f0-b32c-5b805efb27aa/image/178c707b7ec8c4805cecfdd683683ac6.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Clayton Payne","episode_count":108,"summary":"Giving an in-depth look into all aspects of the pet Industry, Pet Business Disruptors tackles everything practical you need to know to succeed in the pet industry. Whether it's starting a pet business, finding a pet industry job or selling to the world's largest Pet businesses the Pet Business Disruptors will explain how to do it and how they DID it. Aimed at everyone from entry-level to corporate CEOs within the industry Clayton and his guests cover new trends, new products and industry movements. Showing insights into what's happening in different markets and tackling common problems and challenges faced by pet industry professionals Featuring Industry Myth busters and critiquing industry products and marketing (both positive and negative). This podcast is not to be missed by people who want to know the REAL truth behind the industry and how to approach it from a position of power!","last_synced_at":null,"page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684"},"episode":{"title":"Disrupting the Pet Industry with Gary of Direct for Pets","slug":"disrupting-the-pet-industry-with-gary-of-direct-for-pets","published_at":"2026-02-09T00:00:00+00:00","page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/disrupting-the-pet-industry-with-gary-of-direct-for-pets","show_page_url":"https://stenobird.com/podcast/pet-business-disruptors-6976684","url":"https://traffic.megaphone.fm/USVL8834018537.mp3?updated=1770719598","audio_url":"https://traffic.megaphone.fm/USVL8834018537.mp3?updated=1770719598","summary":"Today, Clayton is joined by Gary from Direct for Pets, also known as Black Cat Medicines. Gary shares the origin story of the business, starting from its roots in a veterinary surgery and evolving into a successful online pet store and pharmacy. They discuss the growth of the business, the challenges and successes of selling on multiple channels like Amazon, Tesco, and eBay, and how they navigate the complexities of the pet medication industry. KEY TAKEAWAYS Direct for Pets began within a veterinary practice, addressing customer demand for buying pet medications online with a prescription. The business thrives by being available on various platforms like Amazon, Tesco, and eBay, catering to different customer shopping preferences. The pandemic significantly boosted their online sales, as they became a vital lifeline for pet owners who couldn't visit physical stores. Direct for Pets focuses on working with reputable brands and ensuring all products are tested and genuine to maintain customer trust. The company is continuously evolving, recently moving into a massive 40,000 square foot logistics facility and expanding its product range to include the equine sector. BEST MOMENTS \"We've created what we think is a really nice online veterinary pharmacy, but also an online pet store really that supplies all the different types of products that you would need for your pet at home.\" \"Customers have a right to buy from wherever they feel comfortable buying from.\" \"We became the lifeline really for supply [during COVID-19].\" \"We don't just sell any tat, if I'm honest. Everything is tried, tested, genuine.\" \"I think 2026 is all looking really interesting for us. Lots of new brands, lots of existing supplier relationships and yeah, just slowly growing the business really.\" HOST BI…","meta_description":"Today, Clayton is joined by Gary from Direct for Pets, also known as Black Cat Medicines. Gary shares the origin story of the business, starting from its…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3788,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pet-business-disruptors-6976684/episodes/disrupting-the-pet-industry-with-gary-of-direct-for-pets/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pet-business-disruptors-6976684/disrupting-the-pet-industry-with-gary-of-direct-for-pets.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}