Episode
The New Marketing Scorecard: What to Track When AI is Picking Who Gets the Call
- Published
- Jul 14, 2026
- Duration seconds
- 714
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Summary
Your organic traffic is down. Your rankings haven't moved much. The phone is quieter. What changed? AI search has rewritten the rules for how pest control buyers find you, and most of the metrics you've tracked since 2020 don't measure the things that actually matter now. In this episode, Adam Bennett and Elisabeth Pallante from Cube Creative Design break down the six categories of trust signals that decide whether ChatGPT, Gemini, and Perplexity recommend your business: Identity, Authority, Proof, Transparency, Structure, and Visibility. They explain why 90%+ of companies have hidden NAP inconsistencies, why 92-93% of pest control sites still hide pricing (and what it's costing them), and why your structure can be quietly broken without you knowing. Then they introduce The Cube Score, a free tool that grades your site across all six sides on a 600-point scale in about 60 seconds. You'll learn how to read your score, which side to fix first, and how to set a 90-day target that puts you ahead of 80% of your local competition. Get your score at thecubescore.com . Get your free pest control marketing audit at marketingthatactuallyworks.ai .