{"podcast":{"title":"Pest Control Marketing That Actually Works","slug":"pest-control-marketing-that-actually-works-7647545","podcast_index_feed_id":7647545,"rss_url":"https://api.riverside.fm/hosting/t2tibvhb.rss","website_url":"marketingthatactuallyworks.ai","image_url":"https://hosting-media.riverside.com/media/podcasts/e1f63aa8-2f38-4f38-b7a7-c23b1a46ee66/logos/da4c3d76-5c5d-4bb9-9169-e538ea46efed.jpeg","author":"Cube Creative Design","episode_count":29,"summary":"Pest Control Marketing That Actually Works: The Growth Podcast Stop wasting money on marketing that doesn't deliver. Pest Control Marketing That Actually Works is the weekly podcast for pest control business owners who want real results, not empty promises. Hosted by Adam Bennett and Elisabeth Pallante from Cube Creative Design, each 20-minute episode delivers practical strategies you can implement right away. No fluff. No theory. Just proven tactics from a team that's spent 20 years helping pest control companies grow. What You'll Learn: Every episode tackles a specific marketing challenge pest control operators face. From building a website that converts visitors into customers, to running Google Ads that actually pay off, to creating content that ranks on page one. You'll hear what works, what doesn't, and exactly how to tell the difference. We cover topics like: Getting more leads from your website without spending more on ads Building a review strategy that brings in new customers on autopilot Creating content that ranks for searches in your service area Running paid ads that generate profit, not just clicks Using email and automation to turn one-time customers into recurring…","last_synced_at":"2026-07-22T02:20:34.387035+00:00","page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545"},"episode":{"title":"The New Marketing Scorecard: What to Track When AI is Picking Who Gets the Call","slug":"the-new-marketing-scorecard-what-to-track-when-ai-is-picking-who-gets-the-call","published_at":"2026-07-14T11:30:00+00:00","page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/the-new-marketing-scorecard-what-to-track-when-ai-is-picking-who-gets-the-call","show_page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545","url":"https://api.riverside.com/hosting-analytics/media/e58c51cb4a59b4f8ef41ac44381ba0af9efa8aa097ecb943494339cc2114a77a/eyJlcGlzb2RlSWQiOiJkZDhmYzA2NS03MzZjLTQ2ZTktOTc2My1hN2Q3Y2Q5ZWIxNmUiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExNWUxMzZmOTg3OWM1NzRmMGIwMTY1L2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTUtMjZfXzIwLTYtNDYubXAzIn0=.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/e58c51cb4a59b4f8ef41ac44381ba0af9efa8aa097ecb943494339cc2114a77a/eyJlcGlzb2RlSWQiOiJkZDhmYzA2NS03MzZjLTQ2ZTktOTc2My1hN2Q3Y2Q5ZWIxNmUiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExNWUxMzZmOTg3OWM1NzRmMGIwMTY1L2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTUtMjZfXzIwLTYtNDYubXAzIn0=.mp3","summary":"Your organic traffic is down. Your rankings haven't moved much. The phone is quieter. What changed? AI search has rewritten the rules for how pest control buyers find you, and most of the metrics you've tracked since 2020 don't measure the things that actually matter now. In this episode, Adam Bennett and Elisabeth Pallante from Cube Creative Design break down the six categories of trust signals that decide whether ChatGPT, Gemini, and Perplexity recommend your business: Identity, Authority, Proof, Transparency, Structure, and Visibility. They explain why 90%+ of companies have hidden NAP inconsistencies, why 92-93% of pest control sites still hide pricing (and what it's costing them), and why your structure can be quietly broken without you knowing. Then they introduce The Cube Score, a free tool that grades your site across all six sides on a 600-point scale in about 60 seconds. You'll learn how to read your score, which side to fix first, and how to set a 90-day target that puts you ahead of 80% of your local competition. Get your score at thecubescore.com . Get your free pest control marketing audit at marketingthatactuallyworks.ai .","meta_description":"Your organic traffic is down. Your rankings haven't moved much. The phone is quieter. What changed? AI search has rewritten the rules for how pest control…","key_points":[],"chapters":[],"topics":[],"duration_seconds":714,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pest-control-marketing-that-actually-works-7647545/episodes/the-new-marketing-scorecard-what-to-track-when-ai-is-picking-who-gets-the-call/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/the-new-marketing-scorecard-what-to-track-when-ai-is-picking-who-gets-the-call.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}