Episode
Local SEO Beyond Google Business Profile
- Published
- Jun 16, 2026
- Duration seconds
- 913
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Summary
Your Google Business Profile is verified. You've added photos, picked the right categories, and you post a few times a month. So why have your map rankings stopped moving? In this episode of Marketing That Actually Works, Adam Bennett and Elisabeth Pallante break down what comes after GBP. The plateau most pest control operators hit isn't a Google Business Profile problem. It's a signal problem. Google cross-checks your profile against the rest of the web, and when the rest of the web is messy or thin, your rankings can only go so high. Adam and Elisabeth walk through the three local SEO signals that move pest control rankings beyond GBP: NAP consistency across directories. Your business name, address, and phone need to match everywhere. Most operators have five to ten inconsistencies they don't know about, and those inconsistencies quietly cap how high they can rank. You'll get the directory list that matters most for pest control and a simple spreadsheet audit method you can run this week. City and service pages on your website. Google ranks pages, not businesses. If you don't have a dedicated page for the next town over, Google has nothing to rank for that town's searches. Adam and Elisabeth cover what real city page content looks like, the on-page basics most pest control sites skip, and how many pages you actually need (hint: five to eight strong ones beat thirty thin ones). Local backlinks from real community involvement. Once citations are clean and city pages are built, local backlinks are what push you past the plateau. Chamber memberships, sponsorships, local press pitches, and partnerships with realtors and property managers all create the geographic signal Google needs. You'll also hear which link-building tactics to avoid. Three Key Takeaways: NAP consiste…