{"podcast":{"title":"Pest Control Marketing That Actually Works","slug":"pest-control-marketing-that-actually-works-7647545","podcast_index_feed_id":7647545,"rss_url":"https://api.riverside.fm/hosting/t2tibvhb.rss","website_url":"marketingthatactuallyworks.ai","image_url":"https://hosting-media.riverside.com/media/podcasts/e1f63aa8-2f38-4f38-b7a7-c23b1a46ee66/logos/da4c3d76-5c5d-4bb9-9169-e538ea46efed.jpeg","author":"Cube Creative Design","episode_count":29,"summary":"Pest Control Marketing That Actually Works: The Growth Podcast Stop wasting money on marketing that doesn't deliver. Pest Control Marketing That Actually Works is the weekly podcast for pest control business owners who want real results, not empty promises. Hosted by Adam Bennett and Elisabeth Pallante from Cube Creative Design, each 20-minute episode delivers practical strategies you can implement right away. No fluff. No theory. Just proven tactics from a team that's spent 20 years helping pest control companies grow. What You'll Learn: Every episode tackles a specific marketing challenge pest control operators face. From building a website that converts visitors into customers, to running Google Ads that actually pay off, to creating content that ranks on page one. You'll hear what works, what doesn't, and exactly how to tell the difference. We cover topics like: Getting more leads from your website without spending more on ads Building a review strategy that brings in new customers on autopilot Creating content that ranks for searches in your service area Running paid ads that generate profit, not just clicks Using email and automation to turn one-time customers into recurring…","last_synced_at":"2026-07-22T02:20:34.387035+00:00","page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545"},"episode":{"title":"Local SEO Beyond Google Business Profile","slug":"local-seo-beyond-google-business-profile","published_at":"2026-06-16T11:30:00+00:00","page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/local-seo-beyond-google-business-profile","show_page_url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545","url":"https://api.riverside.com/hosting-analytics/media/0b951a0cd53f4496cb08f9501e40861afc9c8647f78f0d41ad205dd720ec4611/eyJlcGlzb2RlSWQiOiJjNDRhZmVjNS1mYzY0LTQ1OTQtOTJhZC02YzlhMDA3MWMwYjIiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwMzZmZWFkNjVmNGRlYTY4YWYyZjRjL2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTUtMTJfXzIwLTIyLTM0Lm1wMyJ9.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/0b951a0cd53f4496cb08f9501e40861afc9c8647f78f0d41ad205dd720ec4611/eyJlcGlzb2RlSWQiOiJjNDRhZmVjNS1mYzY0LTQ1OTQtOTJhZC02YzlhMDA3MWMwYjIiLCJwb2RjYXN0SWQiOiJlMWY2M2FhOC0yZjM4LTRmMzgtYjdhNy1jMjNiMWE0NmVlNjYiLCJhY2NvdW50SWQiOiI2OTI1ZmNjYzk0MWIwNWFkZDQwZDQzZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwMzZmZWFkNjVmNGRlYTY4YWYyZjRjL2N1YmVzLXN0dWRpby10MjBvcy1jb21wb3Nlci0yMDI2LTUtMTJfXzIwLTIyLTM0Lm1wMyJ9.mp3","summary":"Your Google Business Profile is verified. You've added photos, picked the right categories, and you post a few times a month. So why have your map rankings stopped moving? In this episode of Marketing That Actually Works, Adam Bennett and Elisabeth Pallante break down what comes after GBP. The plateau most pest control operators hit isn't a Google Business Profile problem. It's a signal problem. Google cross-checks your profile against the rest of the web, and when the rest of the web is messy or thin, your rankings can only go so high. Adam and Elisabeth walk through the three local SEO signals that move pest control rankings beyond GBP: NAP consistency across directories. Your business name, address, and phone need to match everywhere. Most operators have five to ten inconsistencies they don't know about, and those inconsistencies quietly cap how high they can rank. You'll get the directory list that matters most for pest control and a simple spreadsheet audit method you can run this week. City and service pages on your website. Google ranks pages, not businesses. If you don't have a dedicated page for the next town over, Google has nothing to rank for that town's searches. Adam and Elisabeth cover what real city page content looks like, the on-page basics most pest control sites skip, and how many pages you actually need (hint: five to eight strong ones beat thirty thin ones). Local backlinks from real community involvement. Once citations are clean and city pages are built, local backlinks are what push you past the plateau. Chamber memberships, sponsorships, local press pitches, and partnerships with realtors and property managers all create the geographic signal Google needs. You'll also hear which link-building tactics to avoid. Three Key Takeaways: NAP consiste…","meta_description":"Your Google Business Profile is verified. You've added photos, picked the right categories, and you post a few times a month. So why have your map ranking…","key_points":[],"chapters":[],"topics":[],"duration_seconds":913,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/pest-control-marketing-that-actually-works-7647545/episodes/local-seo-beyond-google-business-profile/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/pest-control-marketing-that-actually-works-7647545/local-seo-beyond-google-business-profile.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}