Episode
CPO Stories: Hannah Kershaw - Domestic and General
- Podcast
- One Knight in Product
- Published
- Aug 4, 2025
- Duration seconds
- 2653
- Processing state
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Summary
In this episode, I speak with Hannah Kershaw, Chief Product Officer at Domestic and General, a company that you might not have heard of but absolutely need in your corner the next time your dishwasher breaks. Hannah's journey took her from marketing to e-commerce, into product leadership at GoCompare, and now to transforming Product at a billion-pound growth organisation. We cover a lot, including: What Domestic and General actually does: A century-old, billion-pound business with 6.5 million subscribers across 12 markets, providing repair and replacement services for household appliances through service plans and insurance products. A behind-the-scenes powerhouse: Domestic and General powers customer journeys via major retail and manufacturer partnerships (e.g. Argos, AO, Hotpoint), often handling registration, support, and repair logistics under their partners' brands. Product complexity in a partner-led model: Coordinating customer experience, retailer requirements, manufacturer constraints, and service delivery logistics - without directly employing a single repair technician. Building product from scratch: How Hannah established a product function at Domestic and General, moving from a traditional delivery model to domain-based product teams focused on growth and customer retention. Evolving team structures: Starting with customer and partner-aligned squads before transitioning to domain-oriented teams, reflecting shifts in strategic focus and incorporating feedback from engineering and delivery teams. Product vs Proposition: Domestic and General brings together digital product managers and proposition managers - handling platforms and customer experiences on one side, and the commercial performance of insurance offerings on the other. Philosophy of simplification…