{"podcast":{"title":"One Knight in Product","slug":"one-knight-in-product-2167718","podcast_index_feed_id":2167718,"rss_url":"https://feed.podbean.com/oneknightinproduct/feed.xml","website_url":"https://www.oneknightinproduct.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/9430434/One_Knight_in_Product_Logo_Reboota5kns.jpg","author":"One Knight in Product","episode_count":273,"summary":"This is a podcast for people interested in building or designing tech products. At least once a week, I speak to product managers, product leaders, product marketers, UX professionals, and anyone else involved in product management and product delivery. Come and listen to some great conversations and get inspired! Listen on your favourite podcast app or on https://www.oneknightinproduct.com","last_synced_at":"2026-07-26T14:17:42.792089+00:00","page_url":"https://stenobird.com/podcast/one-knight-in-product-2167718"},"episode":{"title":"CPO Stories: Hannah Kershaw - Domestic and General","slug":"cpo-stories-hannah-kershaw-domestic-and-general","published_at":"2025-08-04T17:18:07+00:00","page_url":"https://stenobird.com/podcast/one-knight-in-product-2167718/cpo-stories-hannah-kershaw-domestic-and-general","show_page_url":"https://stenobird.com/podcast/one-knight-in-product-2167718","url":"https://oneknightinproduct.podbean.com/e/cpo-stories-hannah-kershaw-domestic-and-general/","audio_url":"https://mcdn.podbean.com/mf/web/hzk7asqz4qkjbtnt/E255-Hannah-Kershaw.mp3","summary":"In this episode, I speak with Hannah Kershaw, Chief Product Officer at Domestic and General, a company that you might not have heard of but absolutely need in your corner the next time your dishwasher breaks. Hannah's journey took her from marketing to e-commerce, into product leadership at GoCompare, and now to transforming Product at a billion-pound growth organisation. We cover a lot, including: What Domestic and General actually does: A century-old, billion-pound business with 6.5 million subscribers across 12 markets, providing repair and replacement services for household appliances through service plans and insurance products. A behind-the-scenes powerhouse: Domestic and General powers customer journeys via major retail and manufacturer partnerships (e.g. Argos, AO, Hotpoint), often handling registration, support, and repair logistics under their partners' brands. Product complexity in a partner-led model: Coordinating customer experience, retailer requirements, manufacturer constraints, and service delivery logistics - without directly employing a single repair technician. Building product from scratch: How Hannah established a product function at Domestic and General, moving from a traditional delivery model to domain-based product teams focused on growth and customer retention. Evolving team structures: Starting with customer and partner-aligned squads before transitioning to domain-oriented teams, reflecting shifts in strategic focus and incorporating feedback from engineering and delivery teams. Product vs Proposition: Domestic and General brings together digital product managers and proposition managers - handling platforms and customer experiences on one side, and the commercial performance of insurance offerings on the other. Philosophy of simplification…","meta_description":"In this episode, I speak with Hannah Kershaw, Chief Product Officer at Domestic and General, a company that you might not have heard of but absolutely nee…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2653,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/one-knight-in-product-2167718/episodes/cpo-stories-hannah-kershaw-domestic-and-general/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/one-knight-in-product-2167718/cpo-stories-hannah-kershaw-domestic-and-general.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}