Episode
Facts Don't Change Minds with Hamid Ganadhan
- Podcast
- Nurse Rosa's INsights
- Published
- Jun 29, 2026
- Duration seconds
- 2504
- Processing state
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Summary
What if the reason people don't trust healthcare isn't the science- it's the communication? Rosa Hart sits down with Hamid Ghanadan, behavioral strategist, researcher, and author of Not Buying It, to explore why science and healthcare have a usability problem - and what communicators, clinicians, and companies can do about it. From the neuroscience of decision-making to the Space Shuttle Challenger to vaccine hesitancy and children's mental health, Hamid and Rosa cover what it really takes to communicate in a way that moves people. Ethically, effectively, and humanly. ⏱ Episode Chapters 00:00 – Introduction & Guest Welcome 00:22 – Hamid's Background: From Bench to Behavioral Strategy 01:27 – Healthcare & Science Have a Usability Problem 02:26 – Market Research, Strategy & the Linus Group 03:00 – Patterns of Top Science Communicators 03:13 – The Role-Play Problem: Titles vs. Humans 04:09 – Priming: Why "I'm Just Looking" Is Never True 04:44 – Why Scientific Jargon Backfires at Conferences 05:22 – Emotions in Decision-Making: It's Biology, Not Strategy 05:29 – The Neuroscience: Logic Alone Cannot Drive Action 06:04 – The Frontal Cortex vs. the Amygdala 06:29 – Communication That Moves People to Act 06:52 – Storytelling: A Technology Co-Evolved With the Human Brain 07:13 – When Storytelling at a Conference Got a Doctor Shut Down 07:39 – Healthy Skepticism as a Clinician's Superpower 08:10 – Lead With Curiosity, Not Data 08:54 – The Right Communication Sequence: Curiosity → Facts 09:35 – Putting Data Too Early Spikes Skepticism 09:58 – Does Scientist-to-Scientist Selling Work? 11:20 – Facts Alone Never Close a Sale 11:46 – Persuasion vs. Manipulation: Drawing the Line 11:56 – How Social Media Algorithms Exploit Decision-Making 12:50 – Ethical Influence: The School Lunch Ex…