Episode

Stop Buying Video in Silos: A New Playbook for Brands

Podcast: Next in Media
Published: Jul 9, 2026
Duration seconds: 1221
Processing state: not_requested
Canonical source: https://next-in-media.simplecast.com/episodes/stop-buying-video-in-silos-a-new-playbook-for-brands-2stWdcgv
Audio: https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/0f2fec92-4251-4e58-b465-3cb40c398d50/group-item/b8ce5f9e-873d-433f-bba8-a261130ddf77/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae
JSON: /v1/public/podcasts/next-in-media-470115/episodes/stop-buying-video-in-silos-a-new-playbook-for-brands
Markdown: /podcast/next-in-media-470115/stop-buying-video-in-silos-a-new-playbook-for-brands.md

Actions

POST https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/stop-buying-video-in-silos-a-new-playbook-for-brands/transcription-requests
Idempotently request low-priority transcript generation for this episode.
GET https://stenobird.com/podcast/next-in-media-470115/stop-buying-video-in-silos-a-new-playbook-for-brands.md
Read the agent-friendly Markdown representation of this episode resource.

Summary

Tinuiti Chief Product Officer Sean Odlum, joins Mike Shields at Cannes to break down why YouTube requires its own media classification, how clean room technology is unlocking deterministic measurement across connected TVs, and what it takes to crack cross-platform attribution.