{"podcast":{"title":"Next in Media","slug":"next-in-media-470115","podcast_index_feed_id":470115,"rss_url":"https://feeds.simplecast.com/YFEXptae","website_url":"https://next-in-media.simplecast.com","image_url":"https://image.simplecastcdn.com/images/a37bf201-fbfe-499d-b159-d8b7f1e483ba/deaab7c3-4508-4ad7-a00f-70352714da71/3000x3000/nim-artwork-new.jpg?aid=rss_feed","author":"Shield Strategic","episode_count":302,"summary":"Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.","last_synced_at":"2026-07-21T18:20:42.194330+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115"},"episode":{"title":"Stop Buying Video in Silos: A New Playbook for Brands","slug":"stop-buying-video-in-silos-a-new-playbook-for-brands","published_at":"2026-07-09T09:00:00+00:00","page_url":"https://stenobird.com/podcast/next-in-media-470115/stop-buying-video-in-silos-a-new-playbook-for-brands","show_page_url":"https://stenobird.com/podcast/next-in-media-470115","url":"https://next-in-media.simplecast.com/episodes/stop-buying-video-in-silos-a-new-playbook-for-brands-2stWdcgv","audio_url":"https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/0f2fec92-4251-4e58-b465-3cb40c398d50/group-item/b8ce5f9e-873d-433f-bba8-a261130ddf77/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae","summary":"Tinuiti Chief Product Officer Sean Odlum, joins Mike Shields at Cannes to break down why YouTube requires its own media classification, how clean room technology is unlocking deterministic measurement across connected TVs, and what it takes to crack cross-platform attribution.","meta_description":"Tinuiti Chief Product Officer Sean Odlum, joins Mike Shields at Cannes to break down why YouTube requires its own media classification, how clean room tec…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1221,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/stop-buying-video-in-silos-a-new-playbook-for-brands/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/next-in-media-470115/stop-buying-video-in-silos-a-new-playbook-for-brands.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}