Episode

How Netflix is Changing Live Sports and Connected TV Ads

Podcast: Next in Media
Published: Jun 16, 2026
Duration seconds: 1440
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Summary

Netflix Advertising VP Nicolle Pangis breaks down how the streaming giant scaled to over 250 million global ad-supported subscribers in just over three years by migrating to an in-house ad tech stack and blending programmatic data precision with massive culture-defining content tentpoles.